FORTY PERCENT AGAINST RIGHTS
"The truth is out there" @SAI Gallery Produced by DAYZ 6 NOV 2020
40% AGAINST RIGHTS is a brand that started in the early ’90s, getting together with some friends and just started making T-shirts that we wanted to wear.
The brand was born from the “play” with silkscreen and delivered messages mainly through clothes.
At first, the activity started from printed T-shirts of the collages, put together from magazines and advertisements, gradually aiming for full-scale clothes. After 40% uparmored (w)tapas, we launched an apparel brand called WTAPS in 1996. 40% AGAINST RIGHTS, which revolved around silkscreen, would see its activities temporarily suspended from here.
The brand was born from the “play” with silkscreen and delivered messages mainly through clothes.
At first, the activity started from printed T-shirts of the collages, put together from magazines and advertisements, gradually aiming for full-scale clothes. After 40% uparmored (w)tapas, we launched an apparel brand called WTAPS in 1996. 40% AGAINST RIGHTS, which revolved around silkscreen, would see its activities temporarily suspended from here.
FORTY PERCENT AGAINST RIGHTS (FPAR) resumed its activities in 2009. Without changing the silkscreen axis, we shifted to express our slogans and messages by sending abstractive and straightforward words, and this typography became our new expression method.
Words that touched on the social satires and human karma were transmitted through the media of FPAR and spread by the people who wore them.
Words that touched on the social satires and human karma were transmitted through the media of FPAR and spread by the people who wore them.
This time, we received an offer to hold an exhibition by DAYZ, a select shop in RAYARD MIYASHITA PARK. The collection “The truth is out there” will be exhibited at the SAI Gallery in the same building.
The act of "expressing" is consistent as before, but pulling away from the familiar T-shirt canvas.
The words of FPAR are transmitted in various formats, such as the framing of cotton cloth, relief, and LED sign.
The act of "expressing" is consistent as before, but pulling away from the familiar T-shirt canvas.
The words of FPAR are transmitted in various formats, such as the framing of cotton cloth, relief, and LED sign.
Rather than saying that we originally sent messages out because there was something we wanted to appeal or project to the world, I feel that many of FPAR’s words were directed inward towards ourselves, encouraging ourselves, and bearing it in mind.
All are universal words, but it's not intended to enlighten the masses with all of them.
If the slogans and messages that FPAR delivers reach someone and this someone felt something, that may be the goal.
All are universal words, but it's not intended to enlighten the masses with all of them.
If the slogans and messages that FPAR delivers reach someone and this someone felt something, that may be the goal.
